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Subject: They are taking TOO LONG with single #2

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Username: spree
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04/28/2007 5:44 PM	Alert
It should've been out already. If it doesn't come out soon, within the next week or 2 at the most, all momentum will be lost. We don't even know what it is yet. NOT a good sign. thoughts/opinions?

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04/28/2007 6:54 PM	Alert
First, let me say that I am not specifically talking to spree or anyone else in this post, this is my opinion on the matter. I think a lot of people were ready to pull the plug on Over It five weeks ago and the drumbeat never really entirely subsided over the last month as it rose up the charts and peaked. At this point the naysayers feel even more justified as the song slides. Moreover, I see the pattern will be repeated on every single from this album and that is fine, some people are just like that. A proactive fanbase manifests itself in many ways, some positive and some not. Second guessing and complaining is easier to do than requesting the song and it is also a whole lot less productive. Human nature often tends to move us toward the path of least resistance. I think the timing of the second single is a lot less important than how it embraced by the radio stations in the nation, particularly the large market ones that chose never to add Over It. Could it be that the people who are so anxious to pull the plug on Over It are the ones that spend the least amount of time supporting it. Just a hunch I have. Sometime around mid-May is my guess.

Username: spree
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04/28/2007 7:35 PM	Alert
the plug has been pulled.

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04/28/2007 8:05 PM	Alert
Posted By spree on 04/28/2007 7:35 PM the plug has been pulled. On Open House Party just a few minutes ago the Mediabase guy that that John G talks to every week cited Daughtry's song Home as "the Hottest Song on radio" so clearly RCA only has so much "support" to give at any one time. Addressing your rather terse "analysis", I disagree. As of today, you are wrong, Over It is currently in the Top20 (15 today on Yes) spun songs at WHTZ in New York (MR1) and KIOI ( 5 today on Yes) in San Francisco (MR4), which wouldn't be the case if the "plug has been pulled". See Candyman for an example of what a plug pulling really looks like. I see a quite a few "Pulse board experts" over at IDF and their analysis usually runs about as deep as "plugs been pulled" insights. Clearly some of the major stations in Clear Channels stable didn't want to spin Over It because it wasn't a good fit (read:urban enough), so it stalled where it stalled. Kat talked about this in one of her Canadian interviews and she seemed fairly resigned to it. RCA knew going in that Over It was pure POP format music and inherently limited by it. In fact, I think it had a lot to do with it being the first single. What is interesting but most people don't realize is that the Over It Remixes that were played didn't register (the electronic signature wasn't there) on Yes or Mediabase as spins of the song and least automatically. So they really undercut the momentum of the song every time they were played. And they got played quite a bit, three out of four spins on Open House Party one weekend were remixes.

Username: spree
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04/28/2007 8:12 PM	Alert
i wouldn't say the hottest, but it's up there. I think the songs by Maroon 5 and Kelly Clarkson are hotter. So does iTunes.

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04/28/2007 8:24 PM	Alert
New stuff added above. And Home is not the hottest, that is pure pimping by the system for Daughtry. Clarkson is hot but her new single sucks and she is looking a bit bloated, per her Idol Gives Back appearance, these days.

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04/28/2007 9:38 PM	Alert
i actually like her new single. It grew on me.

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04/28/2007 9:49 PM	Alert
Posted By spree on 04/28/2007 9:38 PM i actually like her new single. It grew on me. I'm glad somebody does because she is going to need a lot of help with that one, with her fan base she should have no problems at all. Daughtry just got a second spin on OHP so it is being promoted big time. I don't hear any hooks in Home at all.

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04/28/2007 9:51 PM	Alert
im totally agree with this thread they're talking too long, but we have to understand that this is very important for kat's career , so i guess we'll have to wait

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04/28/2007 10:00 PM	Alert
Question: is she expected to do the same kind iof promotion for a second single that she did for the first one? Where does she have time to do this? Or is that just done to kick off an album and after that the singles sink or swim on their own, so to speak? Or would they alter her live set to include it? Swap it for Over It maybe. That may be a silly question but I really don't know much about the record industry. This is my introduction to it.

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04/28/2007 10:28 PM	Alert
Posted By CRB on 04/28/2007 8:24 PM New stuff added above. And Home is not the hottest, that is pure pimping by the system for Daughtry. Clarkson is hot but her new single sucks and she is looking a bit bloated, per her Idol Gives Back appearance, these days. Ouch! but true, unfortunately...

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04/29/2007 12:33 AM	Alert
i agree w/ u spree. momentum will be lost b/c we want everyone to know that kat isn't going anywhere and just keep up w/ another single. it's time for that cross fade if u will, kinda like a movie cut. as over it fades out, single #2 fades in and gets huge and even bigger than over it. it is definitely time. over it has been here since mid january and has definitely peaked. its time. im guessing it will be love story as single #2 just cuz it works with this time of year, even though that's not my favorite pick..but we really need a new single folks. cuz even if over it has some more juice, we dont want it to be completely out of the loop and then add a new single, we want something to support it a little bit as it fades out...i dunno..what do ya'll think.

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04/29/2007 6:39 AM	Alert
I don't know why people think Over It has peaked. I agree completely with CRB that the "plug" hasn't been pulled, it simply was ignored in some markets for not fitting with the usual sound format. Judging by RCA's marketing of a Daughtry second single, I predict mid to end of May for release of another single. Momentum hasn't been lost because momentum begins with the release of the song, and I also agree that the earworm or hook of Home has evaded me as well. My support goes to Not Ur Girl as the single of preference. Btw, a major label like RCA is large enough and well-resourced enough to support more than one artists efforts. Don't forget, Daughrty's album dropped last November.

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04/29/2007 8:06 AM	Alert
Being that Daughtry's album came out for the holiday surge meant alot in his success with his album. Katharine is having success with her album, and with "OI" , it's not dead yet. I expect to see her 2nd single out towards the end of May. Right now what we need is for her fanbase to renew there efforts and keep voting at TRL,VH1,AI HITLIST, and all radio request shows.That will even make her 2nd single more of a success.Also I think RCA and Katharine's management guru's are bringing her along just right.She is being prepped at a moderate pace to become a known SUPERSTAR WORLDWIDE.SHE IS ALREADY #1 IN ASIAKEEP VOTING! KEEP REQUESTING! AND SIT ALONG AND WATCH KATHARINE GO TO THE TOP!!

Some people come into our lives and quickly go.Others stay for a while and leave footprints on our hearts and we are never the same. That my friends is Katharine McPhee

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04/29/2007 2:11 PM	Alert
I think it is about time for her to at least announce what the next single will be. But in another post i stated that the next single will probably be one of the songs that were put on AOL music. They were Over It, Open Toes, Love Story, and Each Other. Katharine confirmed my guess in the interview in which she said the next single would be either 'Open Toes' or 'Love Story' and that 'Each Other' is also a good contender for the second single. So my bet is that these three songs will be the next three singles. But I am not sure which one will come first. My hunch is first Open Toes. Then something slower like Each Other. Last would be Love Story. But they would all be great songs for a single.

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04/29/2007 3:11 PM	Alert
Amanda, I agree completely. Katharine's marketing strategy has proven to be excellent, they have done a great job and I trust they will do the right thing regarding the release of subsequent singles. We have to be more patient. Big things are happening for our girl right now.

Username: Mc_Fantastic
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04/29/2007 6:19 PM	Alert
On Yes.com, OVER IT is still #3 in SF KIOI #6 in TN, VA WAEZ #12 in KSTZ IA #13 in KXXM San Antonio TX #13 in WYOY in Jackson, MS #14 in KBKS WA #16 in KSME Colorado #33 in Mediabase overall This means it's still being played frequently in other parts of the country. If fans continue to request OI then it will stay longer in Top 40 Radio until her next single is released. Fans should check yes.com and vote for OI.

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04/29/2007 7:21 PM	Alert
Posted By Mc_Fantastic on 04/29/2007 6:19 PM On Yes.com, OVER IT is still #3 in SF KIOI #6 in TN, VA WAEZ #12 in KSTZ IA #13 in KXXM San Antonio TX #13 in WYOY in Jackson, MS #14 in KBKS WA #16 in KSME Colorado #33 in Mediabase overall This means it's still being played frequently in other parts of the country. If fans continue to request OI then it will stay longer in Top 40 Radio until her next single is released. Fans should check yes.com and vote for OI. And they should request the song from their local station and on national radio shows like Open House Party. It's is Katharine's first single and now is the time to show you really are a Kat fan. The more people who hear it the more fans Kat gets.

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04/29/2007 7:32 PM	Alert
Posted By zzyzx on 04/29/2007 3:11 PM Amanda, I agree completely. Katharine's marketing strategy has proven to be excellent, they have done a great job and I trust they will do the right thing regarding the release of subsequent singles. We have to be more patient. Big things are happening for our girl right now. ???!!!!

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04/30/2007 3:42 AM	Alert
Some might easily argue with Paula's assertion that Kat's marketing strategies have been good--but I concur with Paula's opinion. The marketing behind Kat's album overall has been some of the best of any in recent memory for a first-time artist, so we shouldn't complain that no corner was turned. The only key element I guess is everybody's coveted wish of Kat performing on 'AI' to cap off the incredible marketing she received. How many other first-time artists would get all the talk show appearances, magazine write-ups, performance time on Yahoo, VH1, etc. like Kat did? Perhaps some tend to forget all the media Kat's already done in promoting her album. To be quite frank, I think there's been more than ample opportunity for it to stay at the top--but I think some in her fanbase were just a little too lukewarm to the material. Her fanbase is one of the most diverse of any artist, which can make the results of your album sales swing low or high depending on the type of music they expect you to do. That's why I sometimes hint that appearing on 'AI' may not make all that much difference from a marketing standpoint now. Kat's live performances on Yahoo/VH1 alone were watched by untold millions...and people who were going to buy the album or not have already likely made up their minds. Sure, there's still untapped markets out there, though, that Kat would likely benefit from appearing on 'AI.' Nevertheless, I'd wager to guess that many of those same people probably already saw her performances on other shows or on those VH1, Yahoo mini-concerts. Anyway, before veering off point, I agree with Spree that they should probably get the new single out in May while the momentum is going strong. There's no evidence that they won't do that...so I wouldn't worry too much. RCA probably strategized the timeline of Kat's album down to the finest detail a long time ago. There' s probably leftover board diagrams in the RCA meeting rooms showing the future trajectory of the album. No doubt, though, they left some parts open to contingency plans. Releasing a single has to correspond to immediate music trends--and even what's going on in the world. Should some (heaven forbid) tragic event happen in this country before summer...then maybe one of the ballads would be appropriate. Well, we already had a major national tragedy with the Virginia Tech shootings. Having Kat's 'Home' or 'Ordinary World' playing on the radio during that time probably would have pushed either one to #1. Unfortunately, people forget too easily...so you have to think in broader terms. For me, personally, I don't really care which single it is--because anything would work for me. From all indications, it seems even Kat and RCA are just juggling right now with about three different ones. I'd say the best bet is (after going around in circles) 'Love Story' based on the clear evidence that a lot of people gravitate to that second after 'Over It.' Rhapsody still has that as the second most popular song on her album. While some are annoyed by it, I think a majority would still like it as an early summer song. It has a mix of retro and new (the Nate Hills specialty) that would make a cross-generational fave. Then, if you go by the "a single every three months" system--maybe 'Open Toes' can be released in late summer. That's when the weather is even warmer...and a new "Thong Song" would work better.

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04/30/2007 5:30 AM	Alert
Some of us tend to compare RCA's handling of Daughtry to that of Katharine, but the strategy is totally different. Daughtry's album was an INSTANT smash hit. Katharine, as an artist, requires slow and consistant development strategies, which is why I feel that her marketing has been appropriate. I personally don't care which song they release next. It's Katharine and I will fully support her efforts.

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04/30/2007 12:24 PM	Alert
Just FYI Over It is up to #12 @ Z100. Clearly the "plug has been pulled". Songs that are well above in spins at Mediabase have half the audience.

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04/30/2007 12:51 PM	Alert
Explain "the plug has been pulled" please.

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04/30/2007 1:02 PM	Alert
It may seem like "Over It'" has been around a long time, but you must consider a lot of stations didn't start playing it until February. Guys, who currently has the #1 video on VH-1 - three weeks in a row? This is the time to start requesting again, while Kat's video is at #1, and mention that when you request. Also, this weekend I heard OI about 6 times on Star 101 in the SF Bay Area. I know the Los Angeles market is frustrated because she's not getting airplay, but she's still going strong in other large and mid-size markets. So, let's take advantage of the positive press, and step up the requests because . . . "Over It" ain't over until the Fat Lady sings.

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04/30/2007 1:31 PM	Alert
Posted By groucho on 04/30/2007 12:51 PM Explain "the plug has been pulled" please. My use is ironic and spree's use was literal. That might help you with the definition that you seek, oh grouchy one. Yes, both KIOI (Star 101, MR4) and WZTZ (Z100, MR1) have increased their spins of Over It in the last few days. My point was that major market stations run by a massive corporation like Clear Channel don't "pull the plug" on a song and then start increasing spins at two of the largest stations that they own. To spell it out.

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04/30/2007 2:43 PM	Alert
Co is right. We have been listening to "Over It" since the Promosquad tests, long before the album dropped, so it does seem like it has been around forever. It was officially released, though, January 15th, and has done very well in a short time. I also agree that the video was slow to be produced. The next video should be ready for the release of the single and Katharine has said that it would be that way.

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04/30/2007 6:18 PM	Alert
Patience is key, just wait and eventually we'll hear about the next single. Do we even know what it is yet. Wasn't it a decision between "Love Story" and "Each Other"?

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04/30/2007 8:02 PM	Alert
I think she should release Open Toes as her second single and release it towards the end of May/Early June to kick off the summer dance clubs. Then maybe Love Story or Each Other at the beginning of fall.